RSUB distinguishes itself from its competitors by developing its infrastructure and business practices to achieve complete integration and leverage of entertainment properties. Unlike media-, platform- and genre-specific competitors, RSUB thrives in an environment that is fluid and not married to any one vehicle of expression. Integration of all modes of expression and distribution mechanisms enables RSUB to link every element of the value chain inherent in entertainment and information products. RSUB embodies its belief that mobility across platforms will be the hallmark of the 21st Century media and entertainment business model. By this method, RSUB is growing an integrated, broad-based entertainment company.