Razorfish Studios Launches Borderequalszero on the Razorfish Subnetwork

New York City, June 29, 1998 - Razorfish Studios today announced the addition of Borderequalszero (B=0) to The Razorfish Subnetwork (RSUB), http://www.rsub.com. B=0 is a diverse collection of artwork, sketches, and experiments that test the digital medium.

"RSUB is a great place for B=0, it provides a panorama of gateways to the digital ground," remarked Peter Seidler, Chief Creative Officer of Razorfish. "B=0 explores the concepts of digital design and poses questions about how users approach Web sites through pieces that range from commentary, to beautifully articulated vignettes, to surprises. This experience is a great compliment to the already rich and varied experiences that can be found on RSUB."

"I loved it. It was better than 'Cats'," said Craig Kanarick, Chief Creative Officer of Razorfish Studios. "B=0 is all about what makes the Web great -- experimentation, design, and pushing boundaries. B=0 allows us all to experience the paddling of chaotic tiered logic, without losing clarity. We're thrilled to have it be part of RSUB."

RSUB, The Razorfish Subnetwork, pushes the limits of creative technology while distilling information and developing new processes through its experiments. For visitors to its seven award-winning online areas, RSUB provides engaging, enlightening entertainment.

Razorfish Studios produces original entertainment and educational experiences across all media and all platforms including digital products such as World-Wide Web sites, Web-based games, computer screen savers, fonts, and more traditional media including books, films, film titles, and audio recordings. Razorfish Studios is an affiliate of Razorfish, Inc., a strategic digital communications firm with locations in New York City, London, and San Francisco. More information on Razorfish Studios and Razorfish can be found at http://studios.razorfish.com and http://www.razorfish.com.

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