In 1902 Jan Tschichold was born in Leipzig Germany. Though he was sent to school for letter painting, which had been his father's profession, he got a taste of typographic design and fell in love. His interest in avant-garde design started with his trip to the 1924 Bauhaus exhibition. In 1928 he published Die Neue Typographie (The New Typography) which advocated asymmetric layouts and sans serif typography. At the time these views were considered very controversial, particularly the advocacy of sans serif typography, which people thought to be illegible. In 1935, he published Typographische Gestaltung, in which he reversed on many of his positions, calling for a return to the traditions of formal typography and advocating the golden section. After World War Two, Tschichold moved to England, where he redesigned the entire Penguin paper back collection. In 1960, Tschichold was commissioned by a group of German printers who needed a typeface that would reproduce the same way using three disparate metal-casting. Tschichold named his new typeface after Jacques Sabon, a sixteenth century typefounder.